Salt - The Number #1 Ingredient to Food.

 A caramel salty covered donut. An excuse to eating cake in the morning.

A caramel salty covered donut. An excuse to eating cake in the morning.

There is no single ingredient that does more zest for food than salt. And, we are not just talking about changing French fries from bland to vibrant. We're talking about how salt adds flavor to the food. It reduces bitterness, for example; salt cuts the bitterness of coffee, but it also smooths out the “stale” taste of tank-stored water. It enhances sweetness, fooling taste buds and making the dish feel richer and more savory, for example; sweet butter contains salt so this can also fool the taste buds of feeling even more buttery. It is effective as a preservative because it reduces the water activity of foods. It helps bread rise, and it is the critical ingredient in ice cream. It is the juicy secret to seasoning beef, pork and fish. It is the culinary American obsession to caramel. And, to a surprise, it does all this without increasing calories.

If you watch any of the food shows from “Iron Chef” to “Beat Bobby Flay”, the responses from the judges that gave a thumbs down are always the same; “It could have used more flavoring, it could have used more SALT!” It is the main ingredient to Chefs, one that they cannot be without.

Overall, facts indicate that consumers prefer the intensifying flavor that only salt can provide. So, the next time you reach out for Salt, explore Jorge Salt & Co. Hand-Harvested Pure Sea Salt. The difference is hand-harvested intense pure sea salt natural flavor.